Founded by Matthew Bitter, a seasoned analytics professional with over 13 years of experience, Bits Concept specializes in analytics, business intelligence, and data science.

Matthew’s expertise is built on a strong academic foundation, including a Master’s in Computer Science (Data Science) from the University of Illinois Urbana-Champaign, a Certificate in Big Data Analytics Management from the University of Toronto, equipping him with the skills to manage enterprise-level data initiatives and a Microsoft Fabric Analytics Engineer certification.

In practise, Matthew has extensive knowledge building causal models, predictive models, and reporting solutions

At Bits Concept, the focus is on transforming data into a strategic asset.